Website traffic statistics
The Statistics page (/app/web/analytics) shows who visits your public website, when, where they come from, and which pages they view. It works like an analytics tool, directly within your Unisoft backoffice, with privacy in mind: visitors’ personal data is not retained.
Open the page
Expand Website in the backoffice’s left sidebar, then click Statistics. The direct URL is /app/web/analytics.
Choose a period
The menu at the top right selects the period to analyze:
| Choice | Period |
|---|---|
| 1 week | Last 7 days |
| 2 weeks | Last 14 days |
| 1 month (default) | Last 30 days |
| 3 months | Last 90 days |
| Custom | Two dates of your choice |
With Custom, a calendar appears beside the menu to choose start and end dates. The whole dashboard, including key figures, charts, and rankings, updates for that period.
Key figures
The cards at the top summarize the selected period:
| Indicator | Meaning |
|---|---|
| Visits | Number of sessions. Someone returning several times counts as several visits. |
| Unique visitors | Number of distinct visitors, measured anonymously. |
| Page views | Total pages displayed during the period. |
| Average duration | Average time spent on the site per visit. |
| Bounce rate | Share of visits that viewed only one page before leaving. |
Each figure shows a trend, with a green upward or red downward arrow, compared with the previous period of the same length. For 1 month, it compares the last 30 days with the preceding 30 days.
Real time
Below the figures, Right now shows active visitors over the last 30 minutes and the latest pages viewed. It refreshes automatically every 20 seconds, which helps you follow the effect of a newsletter or announcement you have just sent.
Trends over time
The main chart shows daily visits, page views, and unique visitors. It highlights traffic peaks from an event, donation campaign, or widely shared link, as well as longer-term trends.
When visitors come
Two charts help you decide when to publish:
- Traffic by hour — the busiest times of day;
- Traffic by day — the busiest days of the week.
Content and traffic sources
Three rankings show what interests visitors and how they arrive:
- Most viewed pages — your most popular content;
- Landing pages — the first page of a visit, often a donation page, shared event, or home page;
- Where visitors come from — direct traffic, search engines such as Google or Bing, or social networks such as Facebook, Instagram, and WhatsApp.
Devices, browsers, and languages
Ring charts show:
- Device — phone, computer, or tablet;
- Browser — Chrome, Safari, Firefox, and others;
- Visitor language — useful for a multilingual website to see the share of the audience using French, Hebrew, English, or another language.
Location
A world map highlights visitors’ countries, alongside a ranking of the main cities. This helps communities reaching beyond their city or welcoming visitors from abroad.
Complete example — Beth David
Sarah Lévy checks beth-david.unisoft.world after launching a donation campaign:
- She selects 1 month.
- Visits shows
1 240, with ↗ +18 % compared with the previous month. - The campaign is the leading Landing page, showing that it is attracting visits.
- WhatsApp and Facebook lead the traffic sources, showing the effect of her social posts.
- Right now shows
7 active visitorsjust after Thursday evening’s newsletter.
She concludes that social networks are her strongest channel and focuses her next announcements there.
When do statistics appear?
Statistics start accumulating when the Statistics page becomes active for your website. Visits from the current day appear in near real time, while previous-day history builds automatically.
Visitor privacy
Measurement is designed to be anonymous:
- No cookies are placed on visitors’ devices;
- No IP address or identifier is retained;
- Anonymous counting is renewed every day, preventing tracking of a person across days or websites;
- Browser Do Not Track requests are respected: visitors enabling it are not counted.
This gives you useful statistics without a cookie banner, while remaining GDPR-compliant.
Learn more
- Site configuration — functional settings and social links displayed in the footer;
- Tourism site statistics — separate statistics for each tourism website your organization manages.