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Tourism website statistics

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Traffic to a tourism website, viewed separately for each site

The Statistics page (/app/travel/stats) shows traffic to your tourism website: how many people visit, where they come from, and which pages interest them. As elsewhere in Tourism, figures apply to the website selected at the top right.

Open the page​

Expand Tourism in the backoffice’s left sidebar, then click Statistics. The direct URL is /app/travel/stats.

Choose the website to analyze​

The website selector at the top right, shared with other Tourism pages, determines which tourism website you are analyzing. If your organization manages several sites, such as one branch per city, switch between them to compare traffic.

Your selection is remembered, so the last website opens when you return. See Multiple tourism websites for details.

Beside the selector, the period menu — 1 week, 2 weeks, 1 month, 3 months, or custom — filters the whole dashboard, just as on the main website.

What the dashboard contains​

The dashboard is the same as the main website’s, filtered to the selected tourism website:

  • Key figures: visits, unique visitors, page views, average duration, and bounce rate, with trends against the previous period;
  • A Right now counter of active visitors, refreshed automatically;
  • Trends over time, and traffic by hour and day;
  • Most viewed pages, landing pages, and traffic sources;
  • Breakdowns by device, browser, and language;
  • Location, with a country map and leading cities.

See Website traffic statistics for each indicator and advice on interpreting the charts. They work in the same way.

Example — compare two branches​

An organization runs a Chabad center in Paris and a branch in Strasbourg, each with its own tourism website. Avi Cohen wants to compare traffic before summer:

  1. He opens Tourism → Statistics and selects 1 month.
  2. With Marais selected, he notes 820 visits, mostly from abroad according to the country map.
  3. He switches to Strasbourg: 310 visits, mostly from France, with a peak on Friday.
  4. He decides to improve Strasbourg’s home page and highlight its popular Shabbat schedule.

See also​